Fractional BDR & pipeline operations
A full outbound engine. A fraction of the team.
We build, run, and hand back your pipeline motion — targeting, sequences, SDR coverage, and CRM hygiene — without a single new hire on your books.
- First dials placed
- Next day
- Cost of an SDR team
- One third
- Month to month
- No FTE
Pipeline model, one quarter
What we work to
The model we run to, built from a hundred dials a day. We report the actuals against it every Monday — the same four numbers, no vanity metrics.
The method
Four moves, in order. Nothing skipped.
Most outbound fails at step one and gets diagnosed at step three. We work the sequence in order and show you the evidence at each stage.
01
Target list
ICP rebuilt from your closed-won, not a bought list. We cut more accounts than we add.
02
Sequences
Multi-channel cadences written from customer language, tested weekly against reply quality.
03
Coverage
Our reps dial, or we coach yours. Your domain, your logo, your CRM either way.
04
Handback
A documented playbook so the motion outlives the engagement and your first hire can run it.
Where we fit
You need the motion, not the org chart.
Hiring two SDRs and a manager is a $400k bet placed before you know what works. We de-risk the bet, then hand you the playbook that justifies it.
Founder-led sales has hit its ceiling
Pipeline moves when you personally push it and stalls when you stop. We build the part that runs without you.
You have SDRs and no system
Activity is high, conversion isn't. Usually a targeting problem wearing a messaging costume.
A hire is coming, but not yet
We run the motion now and write the playbook the new rep inherits on day one.
New segment or new market
Test a second ICP without betting a headcount on whether it works.
Start with the audit. Decide after.
Thirty minutes on your current motion, then a written diagnosis of the two things costing you the most meetings. No obligation to engage.