Pricing

Two plans, and a fee only when meetings hold.

$4,000 a month if we are your SDR team. $5,000 if we also manage yours. Plus $150–$400 for every qualified meeting that actually happens. Published, not revealed on a discovery call.

Fractional SDR

$4,000

per month

Two senior operators as your SDR function — targeting, sequences, a hundred dials a day, CRM hygiene, the Monday report. Dialling from day one, for less than one SDR at full salary who still needs months to ramp.

Includes

ICP and territory rebuilt from your closed-won
Sequence and messaging build, iterated weekly
Dedicated SDR coverage on your domain
CRM and data hygiene maintained, not just audited
Weekly pipeline report, four metrics
Monthly forecast review with leadership
Documented playbook you own from week one

Manages your SDRs

Fractional SDR + SDR manager

$5,000

per month

Everything in Fractional SDR, plus we manage the reps you already have. Well under what a full-time SDR manager costs — and this one dials.

Everything in Fractional SDR, plus

Weekly one-to-one with every rep
Call reviews, with feedback in writing
Training built from this week's calls, not a deck
Onboarding and ramp plan for each new hire
Rep-level scorecard in the Monday report

On either plan

$150–$400

per held meeting

On either plan. A flat fee for every qualified meeting that actually happens — held, not merely booked. Where you land in the range is set after the first call, on your deal size and sales cycle, and fixed in the agreement before any work starts.

Book a 30-min call

Commitment

Ninety days to start, month to month after. Meeting fees are invoiced monthly in arrears, against a list you can check.

The per-meeting rate is set after the first call from your own deal size and sales cycle, and fixed in the agreement before work starts. Rates exclude tooling (sequencer, data, dialer) — typically $900–$1,800/mo, billed to you directly so you keep the contracts.

Questions we get before signing

Why pay on held meetings, not booked ones?: Because booked meetings are trivial to manufacture and a no-show costs whoever booked it nothing. Paying on held means a calendar full of people who never turn up costs us too.
What counts as a held meeting?: Someone inside the ICP we agreed in writing before the engagement started, who attends. Attributed in your CRM. No-shows, reschedules that never happen, and your own inbound are excluded.
Why would I pay you to coach SDRs I already pay?: Because activity is high and conversion isn't, and that is almost always a system problem the reps are being blamed for. We fix the targeting and the messaging, then coach against calls we were on that week. You cannot do the second part from a slide deck.
Why is the rate a range?: A meeting with a $9k buyer is not worth what a meeting with a $90k buyer is worth. We set the number after the first call, from your own deal size and cycle, and it is fixed in the agreement before work starts.
Whose CRM and tooling?: Yours. You hold every contract so nothing walks out the door when the engagement ends.
How many clients does one operator carry?: Three at most. It's the reason we can publish rates and still show up senior.
What if you think we shouldn't engage?: Then we say that. Roughly one in five conversations ends with a plan you should run in-house, and we tell you so on the call.